growth with digital marketing

How can digital marketing help me grow my business?

According to Google, companies who use Digital Marketing have 2.8 times better revenue growth expectancy.

Digital marketing is way better than traditional marketing and that helps in growing the business in the following ways:

1. Geographical expansion is easy in case of digital marketing.

2. Digital marketing is cost effective.

3. The main advantage that will help you grow your business would be you can actually measure and see which channel is most effective in making sales.

4. The beauty of Digital Marketing is that you can target the people you want it will not only increase customer satisfaction but also help you grow your business.

5. And taking the help of Digital Marketing makes you ready for Internet of Things that is very prevalent these days.

6. It also increases the customer experience with your brand that ultimately helps you to grow your business.

7. It even prepares you for the technical changes that are going to take place in the future.

digital marketing advice

Do you want to rank on 1000’s of Keywords?- Digital Marketing Advice

Do you want to rank on 1000’s of Keywords?
But you must be thinking I am only using Primary Keyword Primary Keywords like "SEO Services"
Earlier Google used to work on similar kind of keywords on website page Like if you use SEO Services 5-10 time Google generally use to bring you in rank But over the years it becomes smarter
Google now cover the overall aspect of content and topics, now if they have to rank “SEO Services”
They will check all the possible combinations and LSI Keywords
LSI Keyword means related term with a keyword that we generally see in Google Autosuggest or in the footer of the Google Search engine ranking page. It gives overall deeper meaning to content.
You can also try a few freemium tools to check in-depth like LSI Graph and LSI Keywords (Better go with Autosuggest and other ways)
Apart from that, you can use a lot of Autosuggest methods or you can check the screenshot of SERP page that will generally highlight terms related with “SEO Services”
Do you want to find out more such ways to rank better in Google? Check out our upcoming blogs or
Comment “SEO Tricks 2020”

How can big data and IoT build smart cities?

Internet of Things, normally known as IoT is built to add the capacity to transfer and share data across systems without the requirement for human mediation. IoT devices incorporate home machines, electric meters, vehicles, security frameworks, speaker frameworks, and so on. These devices are outfitted with software and sensors that help the transfer of data, which is then prepared to settle on a logical choice, adding smartness to the gadget.

To serve the more up to date requests of smart urban communities, the Government is going to IoT advancements that can possibly improve each part of Smart living. A portion of the current IoT applications incorporate city surveillance, smart parking, traffic observing, squander the executives and smart lighting.

According to IEEE Standards Association, Smart City is characterized "As world urbanization keeps on developing and the all-out population expected to twofold by 2050, there exists an expanded interest for canny, supportable conditions that lessen ecological effect and offer residents a top-notch life. A smart city unites innovation, government and society to empower a smart economy, smart versatility, a smart domain, smart individuals, smart living and smart administration."

IoT is changing the way smart urban communities work particularly in the accompanying zones:

Efficient Water Supply

Internet of Things can change the way urban communities use water. Smart meters can encourage spillage discovery and diminish wastage. Moreover, these meters can be expected to outfit inhabitants with constant access to data about their usage and water supply.

Smart Traffic Management

Because of rapid urbanization, traffic problems are drastically increasing. Traffic congestion is a massive problem and it is deteriorating as the number of vehicles are increasing. With the help of IoT, it is going to be much easier to handle traffic congestion with smart traffic signals that will help in better management of traffic control. People can collect and share data from their mobile phones, vehicles and road sensors to monitor real-time traffic incidents. When routes are blocked, drivers can get an alert message about the incidents and re-direct to a different route.

Reliable Public Transportation

Whenever there are roadblocks or closures, transportation is disrupted. IoT devices can give real-time insights expected to execute plans to tackle such problems and have safe, reliable and effective open transportation.

Energy-Efficient Buildings

IoT innovation is making it less difficult for constructing energy efficient building structures. With the utilization of IoT, the devices can be associated with a Smart Management Application that controls nonstandard heating, cooling, lighting, and fire-safety frameworks.

Smart Parking

GPS data from smartphones and video monitoring (or sensors embedded on parking spots) can assist a car driver to find a vacant parking spot. The data is real time, and it helps to create a virtual parking map what will tell the car proprietors when the nearest parking spot becomes free. The drivers will receive a notification on their telephone to find the parking spot.

These kinds of frameworks are already installed in cities around the world and have been fruitful in assisting compelling utilization of parking spaces.

Smart Street Lighting

IoT devices can be implemented for the maintenance and control of streetlamps in a more cost-effective way. Sensors with the help of a cloud management arrangement can help in controlling and scheduling the switching operations. Smart lighting arrangements can be implemented with sensors to monitor development of people and vehicles. With the help of this data, the streetlamps can adjust the lighting to either diminish, light up or switch off or on automatically based on the earth.

Healthy Environment

IoT devices can also be utilized to guard the cities clean and safe. Cities can execute various strategies like defining parameters which are important for a safe and healthy surrounding. Sensors can be incorporated to measure the quality of the water by examining the degree of pH, air, soil, and so forth.

Waste Management

IoT devices like sensors can be attached to a garbage container that gathers the data about the degree of waste in the container. This sensor upon a certain threshold will give an indication to the waste management arrangement and send a notification to the truck driver's mobile application.

Conclusion

Perhaps, the major advantage of a smart city is the collaboration for sustainability. Everybody must cooperate for the future the individual in question desires. The benefits are only a fraction of what the internet of things has to offer us.

IoT has the potential to bring communities around the world into "smart cities". It will improve our standard of living and increase safety and better traffic control, efficient utilization of energy and lower levels of contamination. With sensors attached to each vehicle, equipment’s IoT frameworks will revolutionize the way we live. The possibilities of IoT are perpetual as it produces invaluable data for businesses, crisis administrations, parking management, and so on.

Top 10 skills to help you become a best in digital marketing

Here are the top 10 skills to help you become a best in digital marketing

1. Data Analysis

Today, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages.

Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market. These interactions come in different forms such as online transactions , content consumed, search queries, and other online footprints relevant to your business.

Bear in mind that any form of consumer data is useless if you don’t know how to analyze it to study your customers and create marketing strategies to grow your business.

Along with data analysis comes data cleansing, which refers to the process of eliminating incorrect, duplicated, or incomplete data on the database. As a digital marketer, you need to periodically purge your database of outdated, useless data to avoid making ineffective marketing decisions.

2. Writing and Editing Skills

At the heart of digital marketing is content. Writing and editing are more than just producing articles for blog posts and landing pages. It’s about connecting with your target audience using relevant messages and convincing them to take your desired action.

Of course, having relevant and well-written copy and content is a must for every digital marketer. But, what can help optimize it is creatively incorporating SEO keywords into it. Keyword optimization will help your content rank on search engines so your audience can find it.

Make it a goal to produce articles that are considered evergreen. This means that when someone finds it the day after its publishing date or even two years after, the content is still relevant to their information needs.

3. SEO and SEM Skills

A well-written blog post or newsletter is useless if the right people don’t find it. Remember, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website. A deeper understanding of it translates to better execution of your marketing strategies.

Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords have reached a new high. With the worldwide web becoming more crowded each day, it’s important to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking. At the same time, marketers need to strategically consider those algorithms in their content creation and distribution strategies to attract and engage people.

4. Listening Skills

One common error brands tend to make is focusing too much on creating and promoting content. As a result, they fail to establish a good relationship with their customers, who are supposed to be the evangelists or promoters of their business.

Effective content creation is founded on the data you gathered and analyzed to help you determine the information your target audience is looking for and how they want it delivered to them. If you want to be an excellent digital marketer, know that the design, the information, and the way you market your content are crucial.

So, how would you know the best way to convey your marketing message to consumers? By listening.

Hop on social media, and listen to the way your target audience talks about your brand, your products, and your services. Social listening will also allow you to gain insight about how your target market perceives your competitors.

5. Email Marketing Skills

Even if email marketing is considered as an old practice, it’s still one of the most effective ways to nurture a good relationship between you and your customers. So, think outside the box and provide the best email marketing service.

To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies. This includes analyzing click rates, identifying platform navigation, and running email campaigns.

6. CRM Skills

Customer Relationship Management involves strategies you can use to monitor and maximize customer experience. By understanding customer interactions and experience, you can connect with them on a personal and emotional level toward improving your business.

If you want your customers to promote your brand, you’ll need a set of skills to help you improve your Customer Service Management:

Empathy – Start asking yourself, if you were the customer, how would you want to be marketed to? How would you want to be reached and spoken to?

Good Communication Skills – Every client is different. How they do business is also different. But, when you know how to communicate well with different people, it’s easier to work out a good deal with them.

7. Social Media Skills

Nowadays, the world of social media has become one big arena for public conversations. As a digital marketer, you can use that advantage to engage people with your business and inform them about your product or service.

You may already be familiar with social media because you’ve been personally using it since it first emerged. But, an effective digital marketer knows that there’s more to social media than just posting regularly and consistently.

Because businesses are now using social media to reach their target consumers, the platforms have significantly evolved to accommodate digital marketing needs. There’s social media advertising, boosted posts, hashtags, business pages, groups, and more. Indeed, there’s a lot to learn.

Community management also goes hand-in-hand with social media skills because it’s about seizing every opportunity you have to develop a better relationship with your customers.

8. Paid Social Media Advertising Skills

Social media is no longer as simple as it used to be. Reaching your target market takes more than creating a business page, using the right hashtags, or regularly posting entertaining and relevant content.

Facebook Ads, for instance, provides marketers and advertisers with a comprehensive tool to create and manage advertisements. But, how do you make sure that you’re using it effectively? Without a proper understanding of how social media ads work, you may end up spending more than you need to and fail to reach the right audience.

Learn and develop skills in oCPM bidding, creative ad experimentation, granular targeting of custom audiences, and social media data analytics tools like Facebook Insights.

9. Basic Design Skills

In the world of marketing, it can’t be all about text. It also involves a well-designed visual appearance. That’s not to say that you need to be a Photoshop rockstar. But, when your graphic artist doesn’t get the changes you wish to make with your material’s visual appearance, it eats up too much time. hen you have basic knowledge of design principles, it’s easier to convey what you want your content to show.

10. Mobile Marketing

According to Hubspot’s marketing statistics, almost half of B2B buyers do product research on their mobile devices while at work while 51% of consumers have discovered a new company while searching on their smartphones.

Because there seems to be no end to the growth of mobile marketing, various businesses and social media platforms are now coming up with innovative ways to reach people on their mobile phones.

It’s now essential to determine how you can create mobile-friendly content, and how you can leverage consumers’ dependence on smartphones for your business.

What are good ways to learn to become the best digital marketer?

I think reading about digital marketing is a good start, but if you continue to use other people's tips, you will always be following. There is also a significant industry in digital marketing and social media education and, unfortunately, not all of it is very accurate or useful.

Part of being a good digital marketer—especially the "best" digital marketer, as this person queries—is being able to jump to the next curve. Sure, you need to be able to repeat tried-and-true techniques—but you also need to be able build communities and campaigns in new environments. How do you do this? This means 1) investing in your skills and not just in quick fixes and 2) getting the most experience you can in the smallest amount of time. Digital marketing is unique in that the startup costs are low and the available analytics are many. What guides the strategy and tactics can become pretty instinctual (akin to riding a bike), so the trick is to quickly hone that instinct.

So aside from reading and identifying digital marketing examples that you love and can learn from (I admit to becoming obsessed with this when I was first getting into it), I would do the following:

1. Find a passion, start your own project, and grow its reach via digital channels. You need to put yourself in a position where you need to use digital channels. You should also put yourself in a position in which you have fun with it. This could be something as simple as a blog, a cause, a Facebook community, or a G+ page/community. It could even be volunteering your time to a nonprofit to jump start their digital marketing efforts.

2. Create often. Whether they are Twitter, Facebook, G+, videos, SEM, or other posts, post often. This will help you understand at a very tactical level what works in digital. (As an added side benefit, posting often and consistently is one of the best ways to build a community.)

3. Look at the numbers. When you post, make sure you have access to the metrics behind them to clearly understand how your posts are performing. And make it easy to check—this could mean creating a dashboard on one of the many free metric services.

4. Join a community. The best way to learn about the subject is to get really into it. Truly into it. Don't just exploit it; have some fun. So find something that you enjoy and join relevant communities to learn how passions manifest themselves on digital. Learn about how digital marketing can play a role in fueling those passions.

5. Post for a high-volume social media account. You learn a lot very quickly from posting to high volume accounts. I've been fortunate to help grow and post for several accounts with several hundred thousand followers or more, and I have learned so much from it. High-volume accounts require a lot of content, and many are looking for help posting. Try to find one to help post. Doing this will accelerate your ability to learn about channel strategy, community building, community management, and content strategy.

6. Experiment. Don't just do what people tell you. Be willing to try new things quickly and see how it goes. This is the fun part.

Lastly, I am going to go back on my earlier statement about reading and following by saying that Guy Kawasaki has been hugely influential in the way I think about digital marketing. He has used his foundational marketing instinct to help define how we think about digital marketing today. So, I would read his books, blogs, and posts (see tip 2 ;-).

I love digital marketing. I really think it's fun. I hope these tips help other people enjoy it as much. Go crazy!