What is a search engine?
A search engine is a software that helps people get information from the World Wide Web. People ask for details (in the form query, question) and the search engine delivers them the required information. Examples of search engines include Google, Bing, and Yahoo.
[ SEO Interview Questions #2 ]
Why you need a search engine?
People use the search engine for various purposes. They are widely divided into 3 categories:
Research – users are looking for solutions to their problems.
Shopping – users are looking for purchases.
Entertainment – users are trying to find some entertainment.
[ SEO Interview Questions #3 ]
Which are the popular search engines in India?
The popular search engines are:
According to the sources, Google is the major player among the rest of the search engines.
[ SEO Interview Questions #4 ]
What is a search query?
The word(s) typed in the search box of your search engine to get relevant information is called query. They are technically called Keyword(s) or keyword(s) phrases.
[ SEO Interview Questions #5 ]
What are different kinds of queries?
The queries are of 3 types:
Informational queries – Here user is looking for information and is not specific about any particular site. They just want a solution to their problem or probably looking to learn something new.
Navigational queries – This type of search queries have an intent, unlike informational queries, they already know what they want to search on the internet.
Transactional queries – these types of queries are based on purchases where the user is planning to make a purchase currently or in the near future.
[ SEO Interview Questions #6 ]
What is SEO?
SEO is an art of optimizing your website using SEO friendly factors to increase the visibility of the website in a natural way on search engines.
[ SEO Interview Questions #7 ]
Why you need SEO?
As there are millions of websites/blogs that are getting added to the internet on a daily basis, you need to optimize your website/blog to be visible to your readers on top of search engine result pages. Visibility improves and increases only if your webpage is on top of the search engine rankings. This can be achieved with the help of SEO, organically.
[ SEO Interview Questions #8 ]
What are the types of SEO?
SEO is divided into two types:
On-Page Optimization – Optimization is done within the website with respect to website content, HTML coding, and website structure.
Off-Page Optimization – Optimization done through external factors. It is a way to get our website recommended by other websites & gain the trust through link building, social media & sharing of the content.
[ SEO Interview Questions #9 ]
Which search engine has major traffic?
Google is the search market giant grabbing almost 90% of the search engine traffic followed by Bing.
[ SEO Interview Questions #10 ]
What is search engine submission?
It is a process of requesting the search engine to include your website in their index. In other words, direct submission of your website to search engine using some tools like Google Search Console.
SEO Interview Questions Related To Search Engine Result Pages
[ SEO Interview Questions #11 ]
What is SERP?
Search Engine Results Page (SERP) – is the web page that displays the final results of your search query. It is a result of the query typed in the search box.
The layout of SERPs changes based on the type of queries you ask the search engine.
[ SEO Interview Questions #12 ]
What is Search Query Box?
Search query box as the name suggests is the place where the user types his query in a single or multiple words based on which the search engines crawl the database to give the relevant information.
[ SEO Interview Questions #13 ]
What are organic and inorganic results?
You will find 2 types of results on the SERP – Inorganic Results and Organic Results.
Inorganic or Paid results:
These results are advertisements and each click comes with a cost.
Organic or Unpaid results:
These results are displayed through search engine algorithms based on various SEO factors. Search Engine Optimization helps us in getting organic results
[ SEO Interview Questions #14 ]
What are Local Packs?
It is one of the important features, shown by the search engine when you search for a place or physical location online. This layout shows all the search queries in the form of Google maps with NAP (Name, Address, Phone number) information.
[ SEO Interview Questions #15 ]
What is Google Suggest or Autocomplete?
Google Suggest is a search engine’s feature that provides suggestions to the users as they enter the search query into the search box. These suggestions are based on real searches ( on how people actually search).
[ SEO Interview Questions #16 ]
What are featured snippets?
Feature snippet is the answer provided by the Search engine on top of the organic results and after the ads on SERP, which it feels is apt for the search query typed in the search box. This snippet is extracted from a webpage.
The snippet also includes the page’s title and URL from where it is extracted. They get additional brand exposure.
[ SEO Interview Questions #17 ]
What are image packs?
Image packs are a row of images displayed on the SERP organically, which when clicked takes you to Google Image Search. They are displayed when Google feels that displaying images to the user would be more effective than showing text links.
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What is Google’s Rich Answer Box?
It is a relatively new feature where direct answers are provided to the users based on the questions asked (as a search query). Google finds these answers by scanning through its search results to find the most precise answer of all.
Commonly Asked SEO Interview Questions And Answers on Working Of Search Engines
[ SEO Interview Questions #19 ]
How does the Search Engine collect all information from various websites across the World Wide Web?
The search engine works by collecting all information from other sites and ranks it in 3 steps:
Ranking Algorithm based on Importance and Relevance
[ SEO Interview Questions #20 ]
What are factors through which Google rank pages?
Google ranks pages based on two factors:
Relevance – When a user types a query in the search box, the search engine tries to find the pages which have similar keywords in its database and lists it. The relevance of the webpage increases if the webpage has the keywords, words relevant to the search query with related backlinks.
Importance – Once Google collects the relevant webpages for a particular query, based on the importance the webpages are ranked. The importance is decided based on the quality and quantity of the backlinks.
Apart from these 2 factors, there are few more factors like domain age that are taken into consideration before finally ranking the site.
[ SEO Interview Questions #21 ]
What does the search engine see on the website during the crawling and indexing process?
The search engine can analyze only the raw HTML format of the webpage. The search engine does the webpage analysis based on the keyword(s) present in the source code. To rank high on Google, you need to optimize your intended keywords wisely. Few places to use your keywords include the title tag, description, image alt attribute and headers among others.
[ SEO Interview Questions #22 ]
What are header tags? Why you use it?
Header tags or heading tags are used to provide structure and build the context of an article. <h1> is treated as most important and <h6> as the least.
They are considered as one of the important on-page optimization factors as it tells the search engine what the webpage is all about. The content within the tag is given more importance compared to the rest of the text. So it is important to optimize the content within the header tag with keyword(s). By header tags, search engines understand the theme of the content.
[ SEO Interview Questions #23 ]
What are the contents that the search engine cannot crawl?
The search engine can crawl trillions of pages, but only if it is in text format. The contents that the search engine cannot crawl are:
Dynamically loading pages
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What are social media signals?
People have started spending more time on social media like Facebook, Twitter than never before. So search engines have started giving preference to those pages which has more social media visibility in the form of likes and shares compared to the rest.
[ SEO Interview Questions #25 ]
How to find the page load time?
Page load time is one of the important factors considered by the Search engine. According to the sources, 90% of users exit the site if the page load speed is less than 3 seconds.
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What is site architecture?
Site architecture defines the structure of your site based on the internal links, silos, sitemaps, and contents of the page. It is considered as an important factor as the search engine ranks the site on the top when they can navigate easily and efficiently
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What are the factors that can negatively affect your site?
To rank their site on top quickly, many webmasters become spammers. They use unethical ways and techniques to reach their goal but when the search engines understand their ruthless techniques, the sites are penalized heavily.
Below are the few factors, you should not be doing to avoid the wrath of Google Penalty.
Cloaking – showing one kind of information to the user and other kinds of content to attract search engines.
Low Page load speed
Buying backlinks for SEO purpose.
[ SEO Interview Questions #28 ]
What are a few important factors to be SEO optimized?
The important factors to be optimized first are as follows:
Meta Description tag
Meta Keywords tag (Less prominent these days)
Header tags (H1 to H6)
Alt attributes on images
Fully qualified links
Google Algorithm Updates Related SEO Interview Questions And Answers
[ SEO Interview Questions #29 ]
What is Google Panda?
Google Panda update was done in February 2011. The update acted as a search filter to stop the sites that were using thin, low-quality content to rank in the search results and reward sites with unique quality content.
It was launched to curb the content farms which were running rampant at that point in time.
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What is Google Penguin?
Google Penguin update is a filter for bad linking and keyword stuffing. The links which are of low quality bought unethically and unrelated to the site are penalized under Google Penguin Penalty.
[ SEO Interview Questions #31 ]
What is Google Hummingbird?
Hummingbird was the code name given to the Google algorithm update in the year 2013. The name was given to symbolize the speed and accuracy of the hummingbird.
Unlike Panda and Penguin, Hummingbird isn’t a filter. It was a complete algorithm update which gave emphasis on natural language, focused on the context of the query rather than single keywords.
[ SEO Interview Questions #32 ]
What is Google Pigeon?
Google Pigeon update is one of the most impactful algorithm update aimed to increase the ranking of local listings in search results. This update was released in the year 2014.
It was very useful for the local business and users looking for services near them as the Search engine gave preference to the business in the local directory based on the geographical distance.
[ SEO Interview Questions #33 ]
What is mobilegeddon?
It is a mobile-friendly update that came in to picture, after a huge rise in people using mobile phones to access the internet.
This update helped in ranking sites that are mobile-friendly on top of SERPS and give the user a delightful experience surfing the sites on phone.
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What is Rankbrain?
Rankbrain is one of the important updates in the core algorithm. It is a machine-learning artificial intelligence system that helps Google in determining the most relevant results (through personalization) for the search queries.
[ SEO Interview Questions #35 ]
What is Exact Match Domain?
Prior to the Google EMD update, few domains which had the exact domain name as that of the search query typed by the user in the search box. Such sites were enjoying the ranking on top of the search results even if they had very thin content.
This EMD update was made to remove such sites and keep only sites with quality content on top of the results.
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What is Google TopHeavy?
This update was done by Google to downrank the sites whose priority was to just fill their websites with advertisements rather than actual content for which users had come to their site.
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How do you know the latest algorithmic updates in Google?
The latest algorithmic updates can be tracked with the help of tools like the Rank Risk Index (RRI).
RRI measures the fluctuation of 10,000+ domains in SERP and monitors them in order to find the algorithmic differences.
[ SEO Interview Questions #38 ]
What is a content farm?
A content farm is a network of people or company, who hire freelance writers to write content based on the search algorithm data to create articles, videos in order to rank on top of search results. But these content farms provide very thin content. This lead to the Google Panda update.
There on, any sites with thin quality content were penalized.
FAQs for SEO Interview Questions on Google Penalty
[ SEO Interview Questions #39 ]
What is Black Hat Technique?
Black Hat techniques are the unethical ways used to rank a website on top of search engine result pages. These ways are against the search engine’s terms of service and can leave your site heavily penalized for following it.
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What is a Google Penalty?
Google Penalty is the punishment given to the website(indirectly to the webmaster) for trying to cheat the Google Search Algorithm by using Black Hat Techniques to rank their site on the top of the search results.
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How does Google Penalize your site for using Black hat techniques?
Google penalization includes downranking your site from SERPs until you follow the ethical SEO policies. At times, the site will be banned completely from indexing in the Google SERPs.
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What are the types of Google Penalty?
There are two types of Google Penalty:
Manually Assigned Penalty
Google Algorithmic Penalty
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What are the Black Hat SEO techniques that can tank your website?
Below is the list of few Black Hat SEO Techniques that are followed
Hidden Text or Links
Reporting the competitor as spam
Rich Snippet Markup Spam
Automated Queries to Google
Pages with malicious behavior
Google strictly penalizes the sites following any above practices.
[ SEO Interview Questions #44 ]
What is Cloaking?
Cloaking is a Black Hat SEO technique where the version of content shown to the search engine is different from the one shown to the website users. The version of content is delivered based on the IP addresses.
[ SEO Interview Questions #45 ]
What is SEO Code of Conduct?
The main goal of any search engine is to provide the relevant search experience to the users.
The basic guidelines to be followed are below:
Avoid keyword stuffing in order to rank your site on the top of SERP.
The keywords that you use on the site should be relevant to the content or subject of the webpage.
The placement of keywords on the page should be based on keyword density.
Handle redirection properly for easy navigation.
Take a Break – Have Fun
seo interview questions and answers - take a break
SEO Interview Questions Based On PageRank Algorithm
[ SEO Interview Questions #46 ]
What is the PageRank Algorithm?
PageRank Algorithm is used by the Google search engine to rank webpages on the search result pages based on their relevance and importance.
[ SEO Interview Questions #47 ]
Why was the PageRank Algorithm introduced? How did PR come into existence? What problems did Google face before introducing the PageRank Algorithm?
Before PageRank came into existence, the web pages ranked based on a technique called Keyword Matching. For example, if a user typed a query/keyword for “best laptop to buy online” in the search box. The search engine uses to rank the webpages in the SERP with those pages that had the same query and also based on a few other factors like domain age.
When website owners became aware of the keyword matching technique. They used a black hat technique called Keyword Stuffing to rank high in SERPs. This, in turn, made the job of search engine difficult as they were unable to find the most relevant web pages and this lead to the birth of an algorithm called Page Rank.
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What are backlinks? How does it impact PageRank?
Backlinks are created when an external website links to your site.
The importance of the website is a key factor impacting PageRank. The importance is decided based on the number of quality backlinks and relevancy of the backlink to your site. As the number of relevant and quality backlinks received by your site increases, the importance of your website in the eyes of Google too increases.
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What is Google PR?
Google Page Rank is a measure of the web page’s importance (in units) on a scale of 0 to 10, where 0 is the lowest and 10 is the highest in terms of importance.
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How do you find the quality of the website?
You can find the quality of the website with the help of Google PageRank. There are various free tools available in the market to find the PR of any website.
SEO Interview Questions Related To Keyword(s) Research
[ SEO Interview Questions #51 ]
What is a keyword/keyword phrase?
A keyword (is a single word) / keyword phrase (is a combination of single words) is the word(s) that the user types in the search box of a search engine like Google to find relevant information on the internet.
It is a vital element for both the user and search engine.
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What is keyword research?
Keyword Research is a process of identifying the right set of keyword(s) that needs to be placed on our webpage.
During the crawling process, the theme of the website is analyzed by the search engine bot (or spider) based on the keyword placement and keyword density on the site.
So keyword research helps you in choosing the right keywords to make the search engine bot know the theme of our site and rank accordingly in the search engine result pages (SERPs).
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Why should you do keyword research?
Keywords are the primary factor used by the search engine to index your site into the database so selecting the right keyword is necessary.
If you fail to do the research, it means you are not clear with what your website has to do, which in turn means your site will not be indexed for the right keywords nor will your site rank in the SERPs.
[ SEO Interview Questions #54 ]
What is website theme? Why it is important to know the theme of the site?
The theme is a high-level understanding of a website. You can know the theme of the site by understanding – what is your website all about in a single word or a phrase (2-3 words).
These word(s) becomes your keyword or keyword phrase which helps you in proceeding with the keyword research in the right direction.
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What could go wrong if you are not aware of the website theme?
If you are not aware of the theme, it is impossible to find the right keywords. As a result, the entire keyword research process goes in vain.
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Which tool do you use for keyword research?
Google’s Keyword Planner is a great tool for Keyword Research. Apart from that, there are various paid tools like Ahref, Semrush, etc
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What parameters should be taken into consideration while selecting your first set of keywords?
Parameters such as volume, cost per click, the competitiveness of the keyword(s), an average number of searches for those keyword(s) both on mobile and desktop devices are the few parameters to be taken into consideration to make decisions.
Google’s Keyword Planner tool helps in identifying all these parameters.
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What are the keyword research techniques you use to find the keywords?
Techniques that can be followed to do systematic keyword research are as follows:
Brainstorming Keyword ideas as a webmaster
Brainstorming Keyword ideas with family and friends
Brainstorming Keyword ideas through customer point of view
Brainstorming Keyword ideas competitor website
Brainstorming Keyword ideas as an Industry expert
Brainstorming Keyword ideas using Google Keyword Planner
[ SEO Interview Questions #59 ]
What are seed keyword(s)?
Seed keyword(s) are the basic or foundation keyword(s) that are most relevant to your business. Seed keywords act as a source for your keyword research. For example, if you are doing business on laptop sales, your seed keyword could be “laptop sale online”.
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What is a generic keyword?
The generic keyword is a one-word query. It does not exactly indicate the intent of the user as to why such a query was put onto the search box. Such keyword is least specific in nature and more generic.
They are highly competitive as the search volume is high. How Google interprets such keyword(s) for showing results completely depends on the user browser setting and history and various other factors known internally only to search engines.
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What are long-tail keyword(s)?
Long-tail keyword(s) are keyword phrases consisting of 2-3 words. They are more targeted, less competitive and give a high conversion rate. An example of a long tail keyword is “Laptop under 25,000”.
Here the user intent is clear and more targeted as he/she is looking for laptop below INR 25,000 and there are more chances for conversion.
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What are Niche keyword(s)?
They are long-tail keyword(s) which are industry/niche specific. Example for a niche-specific keyword could be “HP laptop under 25,000”
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Why is it important to do keyword(s) research from the customer’s point of view?
It is important to list the keywords being in customer shoes so that it will be easy for you to rank on top in the SERP for every customer related queries.
[ SEO Interview Questions #64 ]
Is it necessary to do competitor analysis?
Competitor analysis gives a new dimension to your research. Through careful examination, you can know, through which keyword(s) your competitors rank on top and how you should plan to prove your mettle in ranking on top like them.
[ SEO Interview Questions #65 ]
How do you analyze a competitor website?
The best way to analyze your competitor website is by checking its HTML source code. Just do a right-click and view page source. Check the following tags to find the keywords used by them.
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What are industry-specific keywords? Can you explain with an example?
At times, the keyword(s) used by common users are not the same as industry experts. And both have a chance to be a potential customer.
For example, the machine through which we take photocopy is commonly called a “Xerox machine” by a common man, where are industry insiders called it “Photocopier”.
Therefore, understanding and separating keyword(s) based on an individual’s usage help us in optimizing our webpages for the target users appropriately.
It is recommended to list out the industry-specific keywords as well.
[ SEO Interview Questions #67 ]
Why you use keyword research planner?
Keyword research planner is a free tool by Google to do Keyword research. You need to enter your seed keyword in it as an input and you get all required information like volume, CPC, competitiveness and more which helps you take the right decisions in choosing your keyword(s).
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Why you require a Google Ads Account while doing keyword research?
Google Keyword Planner is an in-built tool within Google Ads Account.
[ SEO Interview Questions #69 ]
What is Keyword Density?
Keyword density is the percentage of the number of times your keyword occurs in the webpage compared to the total number of words on the webpage. The keyword density depends completely on the length of the content.
quote on seo interview questions
SEO Interview Questions on Keyword(s) Selection
[ SEO Interview Questions #70 ]
What is Keyword Selection? Why we should do Keyword Selection?
The process of choosing the right keyword(s) among the long list of keyword(s) (obtained during keyword research) to optimize your site (for each webpage) is called Keyword Selection.
Through the Keyword research process, we found a long list of keyword(s). But, we cannot use all the keyword(s) in the list on to our site as the search engine might get confused about the theme of the site. So in order to evade the confusion, Keyword selection is done.
[ SEO Interview Questions #71 ]
How many keyword(s) do you feel should you choose per web page for SEO?
Maximum of two to three keyword(s) can be chosen per web page for efficient search engine optimization. Moreover, webpages with more than 3 keyword(s) are difficult to rank on top in SERPS as the theme of the site becomes diluted.
[ SEO Interview Questions #72 ]
What is anchor text?
Anchor text is a clickable text on a hyperlink. Instead of using naked links (URL directly) in your content, you can describe the link with a meaningful text. This makes the user aware of the content of the webpage to which the link points.
[ SEO Interview Questions #73 ]
What is siloing?
Siloing is a process of dividing the website content (more specifically the webpages and its keyword(s)) based on categories and subcategories of the website.
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How do you differentiate between low competition & high competition keyword?
Keyword(s) that have monthly search volume below 1500 and above 50,000 are called low completion and high competition keyword(s) respectively. The search volume differentiates each of these keyword(s).
The right choice for doing efficient optimization is by striking a balance between both kinds of keyword(s) and choosing the keyword(s) in the volume range of 1500 – 50000 for SEO. Though this is not a strict SEO rule.
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What are commercial intent keyword(s)?
These are the keyword(s) which Customer enters into the search box with the intent of making a purchase.
[ SEO Interview Questions #76 ]
What is semantic keyword? Why do you have to include the semantic keyword(s) in your site?
Keyword(s) that are free-flowing in nature and have an intended logic is called semantic keyword(s). The Hummingbird algorithm update by Google changed the way the search engine looks at the keyword(s).
Here Google is trying to understand the language on the higher level, in order to understand the user intent deeply and give a feel of a natural conversation between 2 people. And when such keyword(s) are more, it can perform better on search results.
[ SEO Interview Questions #77 ]
What are Trending, Seasonal and Demographic keyword(s)?
Keyword(s) that are more searchable than what you have guessed are called Trending keyword(s).
Not all keyword(s) get the volume throughout the year. Such keyword(s) are called Seasonal keyword(s).
Keywords that are searched only in one particular location and not in others are called Demographic keyword.
[ SEO Interview Questions #78 ]
What is Google trends?
Google trends is a free and wonderful tool that analyses the popularity of search queries based on demographics and gives an easily understandable and graphical result based on the different search volumes of the search queries on Google search engine.
[ SEO Interview Questions #79 ]
What are the keyword(s) selection methods (using elimination technique)?
To filter out the best 2-3 keyword(s) among the long list of the keyword(s). Below are the 10 Keyword Selection Methods using Elimination Techniques:
These techniques are suggested by the world’s leading authority on SEO – Subhash.K.U (From India)
Eliminating single-word and double-word keyword(s)
Eliminating and separating keyword(s) based on categories
Eliminating keyword(s) based on synonyms, association and meaning similarity
Eliminating keyword(s) based on search volumes
Eliminating keyword(s) that do not have commercial intent
Eliminating keyword(s) based on Google PR
Eliminating keyword(s) based on semantic nature
Eliminating keyword(s) based on Google Trends Report
Eliminating keyword(s) after analyzing Pay Per Click campaigns
Eliminating keywords(s) based on target customers
On-Page Optimization related SEO Interview Questions
[ SEO Interview Questions #80 ]
What is on-page optimization?
The process of adding/placing the keyword(s) in appropriate places on the website is called as on-page optimization. In other words, these are the optimization techniques that are to be followed on the website to rank the site on top of SERP.
For example, adding a keyword in the “Title” tag is one of the on-page optimization activities.
[ SEO Interview Questions #81 ]
What are primary keyword(s)?
Primary keyword(s) are the most important keyword on a web page. Primary keyword(s) placement plays a crucial role in on-page SEO and in deciding the ranking of your webpage in the SERPs.
Internally, the search engine uses the primary keyword(s) to find whether your web page is relevant to the search query or not and decides to rank it accordingly. Every webpage can be optimized with 2-3 primary keyword(s).
[ SEO Interview Questions #82 ]
What are secondary keyword(s)? How to figure out the secondary keyword(s)?
Secondary keyword(s) are the words or phrases that are synonyms or have close proximity to the primary keyword(s). The search engine uses this keyword(s) to understand the overall meaning of the website.
Secondary keyword(s) can be found with the help of Google Keyword Planner.
[ SEO Interview Questions #83 ]
Given a keyword(s), which are the places you will place these keyword(s) as part of on-page SEO effort?
The keyword(s) can be placed in below HTML tags on the webpage:
Meta Title Tag
Meta Description Tag
Meta Keywords Tag
Meta Robots Tag
Paragraphs or Body Text ( As Part Of Website Page Content )
Heading tags – H1, H2, H3 ( As Part Of Website Page Content )
[ SEO Interview Questions #84 ]
What are the important tags in the HEAD section?
HEAD section (starts with <head> and ends with </head>) in the HTML code consists of Meta Title tag, Meta Description tag, Meta Keywords tag, and Meta Robots tag.
[ SEO Interview Questions #85 ]
What is Title tag? How Title tag is placed in HTML source code?
The title tag is the page title. It describes the search engine the subject or theme of your web page. Meta Title is displayed as the headline in the search results when you type a query. Using this the user gets an idea as to what the webpage URL is all about.
“ 60 character headline”
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What is the character limit for Title and Description?
The character limit of Title Tag is under 60 characters and the Meta description is typically almost 160 characters long.
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Why you need Meta description?
This tag gives the user a brief introduction about the webpage and its contents. The primary keyword should be placed in the description as a natural-sounding text.
The search engine uses the description tag to understand more about the theme of the site in order to rank the site in the search results.
[ SEO Interview Questions #88 ]
Why we use Meta robot tag?
The Meta robot tag is used to let the Search engine know whether the spider (bot) can crawl the given the web page or not.
The actual “Robots” tag code in HTML looks like this:
<meta name=“robots” content=“all”>, which indicates the search engine bot to crawl and index the website.
In case, you do not want the page to be crawled. You can replace “all” with “noindex”.
[ SEO Interview Questions #89 ]
What are Alt tags? How to find an Alt tag in an image?
Alt tags stand for Alternative Tag. Every image that’s part of your content contains an Alt tag. Since the bots can crawl only through the text, this Alt text in Alt tags is used to describe the purpose of the image in the form of text (hence a chance to place your primary keyword) in brief.
If an Alt text is placed in the “Alt” tag, it would display the text when you just roll your mouse over the website image.
SEO Interview Questions on Important SEO Factors
[ SEO Interview Questions #90 ]
Why Content is King? How does content impact SEO?
Bill gates had quoted this phrase “Content is King” for the first time in 1996. This phrase stands up to its words, even after decades of quoting it. Because high quality, genuine content on a website attracts both visitors and search engines equally.
Great content makes the visitor stay longer on your site which in turn increases the session time, reduces the bounce rate and makes the search engine understand the quality and relevance of the site.
Such content when optimized rightly acts as a boon to the website and helps the site in ranking on top of the SERPs.
[ SEO Interview Questions #91 ]
What is W3C coding standard?
W3C stands for World Wide Web Consortium. The websites that adhere to strict coding guidelines of W3C are likely to rank on the top of SERPs than the other sites which do not follow it. This is because coding based on this standard is easy to navigate and evaluate for the bot.
[ SEO Interview Questions #92 ]
How do you validate your website code for W3C standards?
W3 Validator is a free tool that can be used to know whether your website code is up to the W3C standards or not. In case of errors, you should rectify it immediately. So that it doesn’t become an obstacle for on-page optimization.
[ SEO Interview Questions #93 ]
Will my webpage with flash content rank?
For any content to rank, the bot should be able to read and understand the content. Unfortunately, search engines cannot read flash content. So any keywords placed in the flash content cannot organically rank in SERP, no matter how uniquely and interactively the website is designed and developed.
[ SEO Interview Questions #94 ]
What is a sitemap?
A sitemap gives the outline or representation of your complete website structure through links. It benefits both the users and search engines by providing smooth navigation.
[ SEO Interview Questions #95 ]
Does every site need a sitemap?
It is not mandatory to have a sitemap. Your website functions even without a site map. But it is highly recommended because it helps the crawlers to navigate all the parts of the website efficiently.
The 3 important benefits of having a sitemap are as follows:
Crawlers can navigate quickly
Distribute the link juice efficiently.
Any page on the site can be navigated quickly by the users.
[ SEO Interview Questions #96 ]
How can you reduce the bounce rate?
Having more engaging objects like images, videos and call to action buttons in your site helps in increasing the session time. Thereby the bounce rate reduces as the user stays on your site for a long time and takes action.
The bounce rate is also an important ranking factor for SEO.
[ SEO Interview Questions #97 ]
How do you increase the authenticity of your website?
It is recommended to put this information on the footer of the website.
[ SEO Interview Questions #98 ]
Is it necessary to have a site search option on every website?
The site search operation is not required for smaller sites but if you are an e-commerce site with thousands of pages or big blogs with many categories then the site search option is advisable.
It helps the user reach their intended page easily thereby increasing the engagement, reducing the bounce rate and increases the time spent on the site which is very good for SEO.
[ SEO Interview Questions #99 ]
Given a website to you, what call to action buttons will you create?
The common call to action includes contact forms, subscribe buttons. Apart from that, you can provide links to other pages. If it is an e-commerce site you can have an add to cart button and payment gateway setup.
When the overall site experience increases, it helps the site to rank on SERPs.
[ SEO Interview Questions #100 ]
What is robots.txt? How is it different from the robots Meta tag?
It is a simple text file that gives few lines of rules that instructs the crawlers about the set of pages to be crawled and indexed on your website.
NOTE: The first file that the crawler opens on your website is robots.txt.
[ SEO Interview Questions #101 ]
What are outbound links?
The links going out of your website to other websites are called Outbound links. Trust on your site increases for the search engine if you link your website to high-quality relevant links.
[ SEO Interview Questions #102 ]
How does outbound link help in SEO?
When you provide an outbound link to your website reader – in order to refer to something which is not in the scope of your site – and when the links turn out to be relevant, it makes the user experience amazing and lets them trust your brand and contents on your site. This is because you are trying to give them the required information in one place.
[ SEO Interview Questions #103 ]
How fast should your page-load to stay in business?
Page load speed depends on many factors right from site architecture to the technologies used in website development. But the ideal page load speed to stay in or stay ahead in competition is less than 3 seconds. Faster the speed of the site, better the user experience.
[ SEO Interview Questions #104 ]
Assume you have a webpage with URL www.example.com/banarsee-saree that’s ranked in SERPs, now you do some changes to the webpage and add contents related to customized banarasee saree and change the URL to www.example.com/customised-banarsee-saree. Now you cannot have two pages with almost the same content and different URLs. What will you do to avoid plagiarism?
301 redirect is the right solution where you redirect the old page to the new page.
A 301 redirect is https server response code (sent to the web browser) which indicates that the requested page (either by user or search engine) is moved permanently elsewhere.
[ SEO Interview Questions #105 ]
When does the server return 404 errors?
When a web page of your website that was ranking in the SERPs is permanently removed from your site then 404 HTTP error code is returned by the server to the browser.
When a user normally gets 404 error pages, they come out of that page immediately by clicking a back button or cancel button. This results in bad user experience. To avoid this you can give some call to action back to the site or tell the user why this page is not displayed which reduced the impact to an extent.
[ SEO Interview Questions #106 ]
What is Soft 404 error?
When a requested page does not exist the server returns 404 HTTP error code. But at times a poorly configured server returns success with HTTP code 200-successful existence of the page or redirects to a customized page with little or no information. Such URLs are called Soft 404.
[ SEO Interview Questions #107 ]
Apart from keyword placements, name a few factors to be given emphasis on your site to improve your SEO?
Apart from keyword placements, writing quality content, maintaining code standards, creating a dynamic website, avoiding flash content, Creating sitemap, having proper call to action are few factors which can help in improving your site rankings through effective SEO practices.
[ SEO Interview Questions #108 ]
Why you should avoid hosting your site on virtual IP address?
As a beginner, we do not highly recommend you to host your site on dedicated IP address. But eventually, it is suggested to move your site from virtual IP address to dedicated IP address once the traffic on your site increases.
Because the problem with the virtual IP address is that it is shared among a group of other websites.
In case, any of these websites follow any unethical techniques to rank their websites on top, then the search engine can penalize even your site, along with others with which you share the IP address, for no fault of yours (this is a rare thing but the scenario cannot be ruled out)
If other sites with the shared IP drive more traffic then, there could be a hit in performance in your site.
SEO Interview Questions on Image Optimization
[ SEO Interview Questions #109 ]
Why we should do image optimization?
Search engine bots can crawl only through the text and are not efficient enough to understand the content on images or videos. As a part of image optimization, the webmaster needs to clearly make the search engine understand, the intent and meaning of images displayed on the site.
[ SEO Interview Questions #110 ]
What are the ways to optimize images for SEO?
Use meaningful “alt tag” descriptions to your images
Name the image files based on the context and webpage content
Avoid using images with a heavy file size
Use image site maps
[ SEO Interview Questions #111 ]
Why is it necessary to give meaningful names?
Search engines appreciate images with meaningful names, as it helps the crawler understand what the image is all about and helps in ranking the pages on SERPs.
Naming the images based on numbers like “img1.jpg” or “img2.jpg” is considered as a bad SEO practice. It is recommended to name the images closely related to keywords (if possible with synonyms).
[ SEO Interview Questions #112 ]
What are the ways to optimize an image for loading the page quicker?
Following two ways are recommended to reduce the image size:
Use HTML 5 <picture> element
Using the “Save for Web” command in Adobe Photoshop.
KINDLY NOTE: Quality of image should not be compromised for reducing the size of the file. So it is important to do the optimization accordingly.
[ SEO Interview Questions #113 ]
What are the common file types used to store the images?
The common file types used to store the images are jpeg, gif’s, and png’s. Among all these types, JPEG is the best because it is a lossy compressed format while PNG is a lossless compression format.
[ SEO Interview Questions #114 ]
What are image sitemaps?
Search engines cannot crawl on the images that are not specifically called out in the source code of the web page. To index such images, you must list it in a location called Image Sitemaps.
Video Optimization SEO Interview Questions
[ SEO Interview Questions #115 ]
Can the search engine understand videos? If not, how do you convey the bot the purpose of the video?
The search engine cannot crawl videos and images on websites/webpages. The purpose of the video has to be described precisely in the surrounding text of the video for the bot to understand. This is one of the Video Optimization techniques.
[ SEO Interview Questions #116 ]
Where can you place the keywords for the videos?
Best place to do the keyword placement in videos is in the surrounding text near the video which helps crawlers in understanding the purpose of the video.
[ SEO Interview Questions #117 ]
Given a chance where will u place the video related to your website? In your own site or a third-party site like YouTube?
Placing the video on our own site has more advantages than disadvantages.
It increases the click-through rate of the video
The user experience will also increase compared to a third-party site. In third-party sites, chances of the user leaving the video mid-way are hight due to distractions.
Promoting the video from your site through link building establishes the ownership of the video and improves the SEO value.
[ SEO Interview Questions #118 ]
Which video player will you use to host the video on your site?
HTML 5 Player can be used to host the video on your site as it is compatible with most devices and browsers.
[ SEO Interview Questions #119 ]
What should be the average video length to receive more engagement in your site?
According to the research, the average video which garners maximum attention is with a time duration of two to three minutes.
motivational quotes while learning seo interview questions and answers
SEO Interview Questions on Mobile-Friendly Website
[ SEO Interview Questions #120 ]
Why do you need a mobile-friendly website?
Making your website mobile-friendly is as important as – creating your web site itself. This is because 75% of all the internet traffic comes to our website from mobile devices and the percentage is likely to increase in years to come.
As a matter of fact, Google has confirmed mobile-friendliness as one of the important SEO factors to rank the websites on SERPs.
[ SEO Interview Questions #121 ]
What are the ways through which can you make your website mobile friendly?
Websites can be made mobile-friendly in below 3 ways:
Dynamic Serving Method – The content may change but the URL remains the same for both desktop & URL.
Separate Mobile Site – 2 different sites hence different URLs
Responsive Design – Same URL and same content on both desktop and mobile.
[ SEO Interview Questions #122 ]
Why responsive design is the best option?
The separate mobile site requires separate contents and URLs along with its desktop counterpart. Thought the content is the same, it has to be duplicated separately for mobile sites and desktop sites.
The responsive design sites have the same URL and content which makes it easy for the crawlers to rank and index the site, unlike separate mobile sites which requires separate crawling and indexing. Having separate content may also confuse the users and impact the user experience.
This is the reason why Google has suggested webmasters use responsive web design compared to other options.
[ SEO Interview Questions #123 ]
What is the use of the viewport tag?
Viewport Meta tag controls the look of the website on your mobile devices. Responsive design will not work without viewport tag as this is the tag that instructs the browser to render the webpage according to the device.
“Viewport” tag is added in the head section of the HTML page.
[ SEO Interview Questions #124 ]
What is Google’s recommended font size for mobile devices?
Google recommends a minimum of 12 pixels to be used as a font size so that the users need not zoom every time to read the contents.
[ SEO Interview Questions #125 ]
What are the ways in which you can keep the code simple?
[ SEO Interview Questions #126 ]
Why do you need to keep the HTTP requests minimum?
Therefore reducing the number of components on the webpages reduces the HTTP requests thereby increasing the page load speed.
[ SEO Interview Questions #127 ]
What is the difference between adaptive and responsive design?
An adaptive design is about creating different pages based on the size of the device whereas Responsive design is like a liquid adapting to the container, i.e., based on the device’s size the content is rendered.
SEO Interview Questions specific to “robots.txt”
[ SEO Interview Questions #128 ]
Which is the first file the web crawlers look for when they arrive at a website?
The “robots.txt” is the first file the crawlers look for crawling and indexing purposes.
[ SEO Interview Questions #129 ]
What does robots.txt file contain?
“robots.txt” file contains, each set of user-agent directives appearing as a unique set separated by a line break.
The five common terms used in the file are:
User Agent – the crawler name
Disallow – command tells the URL not to crawl the particular website.
Allow – special access given only for Google bot in certain scenarios
Crawl-Delay – How many seconds crawler have to wait with an exception to Google Bot
Sitemap –Call out the location of any XML site map attached with the URL
[ SEO Interview Questions #130 ]
What is the basic format of a complete robots.txt file?
User-agent: <user-agent name>
Disallow: <URL string not to be crawled>
These two lines together create a simple but complete robots.txt file.
[ SEO Interview Questions #131 ]
Can we have a site without robots.txt?
Yes, you can have a site without this file which in turn means you are allowing all the crawlers to crawl the complete content of your site.
[ SEO Interview Questions #132 ]
What does the below simple code snippet mean?
The code snippet tells all the web crawlers are blocked from crawling all the content of your website.
[ SEO Interview Questions #133 ]
Where is the file “robots.txt” present?
If you want your robots.txt file to be visible to the web crawler you should place it in your root directory.
[ SEO Interview Questions #134 ]
How to create robots.txt?
Robots.txt can be created manually or with the help of several online tools.
[ SEO Interview Questions #135 ]
What is the difference between “robots.txt” and “meta robots tag” present on your webpage?
Each website has only one robot.txt file which tells the crawlers on the whole which are the URLs to be crawled and which should not be crawled whereas the meta robot tag is specific for each webpage of the website where you can be more specific to the crawler about what you want it to do in that particular web page.
[ SEO Interview Questions #136 ]
How to block an entire directory from being crawled?
You can block the entire directory by placing a forward slash before and after the directory name.
[ SEO Interview Questions #137 ]
Can you see robots.txt of any site? If yes, how?
If you want to see the robots.txt file of any website (in case the file is present) you can check it in below location(replace it with the domain name you want to see):
SEO Interview Questions specific to “Meta Robots Tag”
[ SEO Interview Questions #138 ]
What is the use of the Meta robots tag?
The meta robots tag is a small piece of HTML code placed in the <head> section of the page.
It is used to instruct the crawlers whether to index the given webpage or not.
[ SEO Interview Questions #139 ]
What are the directives present in the Meta robots tag?
Below are the directives present in Meta robots tag whose meanings are self-explanatory.
[ SEO Interview Questions #140 ]
What is the common format of Meta robots tag?
The common format is below: (Do not include the brackets below)
(<meta name=”robots” content=”nofollow”>)
[ SEO Interview Questions #141 ]
How are Meta robots different from x-robots?
Meta robots and x-robots are the same and can dictate the indexation behavior at the web page level.
Technically, a robots tag is present as part of the HEAD section whereas the x-robots tag can be used as an element of HTTP header response for the given URL of the website.
SEO Interview Questions based on Website Content
[ SEO Interview Questions #142 ]
What should be the most important SEO aspect of any website to rank on top of search engines?
Very well researched high-quality content is the most important aspect of any website to rank top on the SERPs. You can generate excellent website content by analyzing and following the below methods:
Analyzing the potential audience
Choose a website theme
Choose the wording style
Analyze your competitor and sites
Do proper content research
Start writing quality raw content
Optimize your raw content for search engines
[ SEO Interview Questions #143 ]
What are the benefits of having great content?
Great content comes with a great benefit:
Session time increases with quality content which naturally reduces the bounce rate
Earn the trust from website visitors
The expertise shown in the content will make others refer your site, in turn, get backlinks
[ SEO Interview Questions #144 ]
Why is it important to choose a wording style?
It is important to choose the wording style based on your customer segment. This is because one set of customers are different from others. For example: the words that inspire 20 years old will not inspire 30 years old. Similarly, a person whose interest is in gymnastics is different from the person whose interest lies in fine arts.
As the people are varied, it is important to understand your customer segment clearly and choose the wording style appropriately.
[ SEO Interview Questions #145 ]
How to optimize raw content for search engines?
Raw content is the data which is mostly subject-based, but to make it user and search engine ready, we need to rework on the content keeping SEO in mind. Optimizing text content with keyword(s), compressing and optimizing images with alt tags and interlinking and adding meta tags makes the raw content ready or search engines.
SEO Interview Questions on How To Write User-Friendly Content
[ SEO Interview Questions #146 ]
Why writing fresh content is important?
Every day lakhs of content on various niches are being published on the internet. Now, the question is – how is your content different from others and how should it rank on top of the search results.
The answer is – by writing fresh, well researched informative content which is not updated in the search engine’s database, along with some extra information which is interesting and not provided by others. By doing this, you gain the trust of both the visitors and search engines and stand out of the crowd.
[ SEO Interview Questions #147 ]
What is tone in content writing?
The tone in content writing is the way the author tries to convey his perspective to readers through writing. In layman terms, the tone is the voice of the author (which also conveys his attitude and diction) in writing.
It is important for the author to understand and analyze the customer segment before choosing the tone for writing the content, in order to be connected with them. For example, the tone should be informal when you are dealing with a business based on tattoo printing. Having a serious tone for the tattoo printing business can make your customers leave the site immediately. Tattoo printing business is a fun activity and the tone must match.
[ SEO Interview Questions #148 ]
What can happen if you fill your website with promotional content?
The end goal of every website is conversion either in the form of purchase or some kind of subscription. But that doesn’t mean you have to fill your website with promotional content as it can have a negative effect and make the customer leave your site with lack of trust.
Instead, your site has to provide information which makes the visitor understand the benefits of your product/service and how it can solve their problems and leave the decision to the visitor to make a conversion or not.
[ SEO Interview Questions #149 ]
What are the ways through which you can make your content more readable?
You can make your content readable through the following ways:
Having a readable font size.
Breaking bigger paragraphs to small paragraphs of maximum 3-4 line,
Using bullet points
Avoiding words that need a dictionary to know the meaning.
Though these tips seem common, they definitely make a difference to your content.
[ SEO Interview Questions #150 ]
Why the size of the font for any given content is considered important for SEO?
How effectively you can read, depends on the font size, but, the size of the font that is comfortable for all users is highly debatable. But font size too big or small can reduce the user experience and irate the users.
So the best thing to do is follow the search market giant Google, which recommends the font size between 12 to 16 pixels as most effective for the users to read. If users are happy, then, search engines too are happy.
[ SEO Interview Questions #151 ]
What are the engaging objects that you can add in the content?
Images, videos, podcasts or gif which can make the user stay on your site other than textual content are called engaging objects.
[ SEO Interview Questions #152 ]
How does user-generated content help in SEO?
Crawlers are always in the lookout for fresh content in your site which they want to crawl and index and when the users update content from their side. Your site is updated regularly which is a very good sign from an SEO point of view.
[ SEO Interview Questions #153 ]
What are Call-To-Actions, name a few of them?
Call-To-Actions allows the website visitor to take some action on your site which leads to conversion. It can be a purchase or a simple sign up based on the type of the site.
The common call to actions are newsletter signup, contact form submission, clicking on an interesting hyperlink, add to cart and purchase option.
[ SEO Interview Questions #154 ]
What are the few ways you think, through which you can generate good content?
Good content to a website is like having good food for the body. Below are the few ways, you can generate good content.
Writing fresh and unique content.
Giving the solution or information as quickly as possible
Choosing the right tone and wording style.
Making your content free from grammatical errors
Making the content more educational and less promotional.
[ SEO Interview Questions #155 ]
How can you make your webpage printer friendly?
You can make your web page printer friendly following the below tips:
Use fonts that are universally supported in all systems
Create a separate HTML page for printing
Create 2 CSS files – one to view the page and another one for printing the page.
Testing your webpages with printer gives an idea of how the printed document looks.
SEO Interview Questions Asked OnWebsite Structuring
[ SEO Interview Questions #156 ]
What is Website Structuring?
The website contents structured in an organized way to be linked to one another is called Website Structuring. This makes the crawlers find all the web pages and subpages quickly even in websites that has a numerous number of subcategories.
[ SEO Interview Questions #157 ]
What is Link Equity in SEO?
Link equity also called as Link juice is the value passed from one page to another page. The value here means the importance a particular page carries in terms of authority, trust and relevance on a particular subject.
If a site has high link equity, it means the site has high trustworthiness and will have a good Google PageRank.
[ SEO Interview Questions #158 ]
What should you do to make sure the link juice is not passed to the referring page?
If you wish to link one page to another page but do not want to pass the link juice you can use rel=”nofollow” attribute in the HTML code.
<a href=”domain.com” rel=”nofollow”>name the link</a>
[ SEO Interview Questions #159 ]
What are landing pages? How are they different from other normal webpages?
A landing page is a standalone page which gives very specific precise information about product/service and mainly focused on converting visitors to leads.
Landing pages are conversion pages built to drive traffic for a specific marketing campaign goal wherein normal webpages are for providing general or detailed information about the product or services.
[ SEO Interview Questions #160 ]
Why Siloing is important in SEO?
Siloing is a technique of structuring the website content based on the different categories and sub-categories.
Through siloing, the site, both search engines and users can understand the theme of the website easily. Always a well-structured website is easy for the search engine bots to crawl which helps the site to rank on the top of search results.
SEO Interview Questions Related to Structured Data Markup
[ SEO Interview Questions #161 ]
What is structured data markup how is it helpful in SEO?
Structured data markup is one of the latest developments in the SEO world. They are also called as Rich Snippets. They are set of tags or code snippet in a standardized format that needs to be added to your web page’s HTML for providing quick information (like event dates, review ratings, recipe images) to the users in the search results, without them getting into the website.
Websites enabled with structured data improves user experience, which in turn have a chance of being ranked higher on search engines.
[ SEO Interview Questions #162 ]
Why do you need to have Schema in your site?
The main goal of Schema is to improve the experience of the user in the search results. The sites with schema implementation have a high chance of being clicked compared to the other links in search results.
[ SEO Interview Questions #163 ]
What are the formats through which Structured data markup can be implemented?
Structured data can be implemented in one of the following formats:
[ SEO Interview Questions #164 ]
Which are the tools used to generate Structured Data Markup?
Using the below tools you can generate the Schema markup:
Google Structured Data Markup Helper
Schema Markup Generator
[ SEO Interview Questions #165 ]
How to verify the structured data code of my site?
To check the errors and verify the structured data code, Google offers a comprehensive tool – Google Structured Data Testing Tool
[ SEO Interview Questions #166 ]
Where can you learn more about Structured Data Markup?
Detailed information on Structured Data Markup is available in detail in the below site called as
[ SEO Interview Questions #167 ]
Can we have blank pages just for structured data?
No, you cannot have blank pages just for structured data as it is against the Google guidelines. All the Google guidelines on Structured data can be seen here – Guidelines For Structured Data
[ SEO Interview Questions #168 ]
What is Google Tag Manager?
Google Tag Manager is a tag management system used to add the structured data into the webpage HTML in case you do not have a full-time developer working with you.
[ SEO Interview Questions #169 ]
Will all the information marked as Structured Data be always visible in the search engine results?
According to Google’s guidelines on structured data, the schema markup enables the features but it doesn’t guarantee that the extra information will be present and shown in the results every time.
It completely depends on the Google algorithm to decide based on the user profile whether to display the markup or not.
[ SEO Interview Questions #170 ]
How do you find if a given website has Schema Markup?
You can find it either by digging the source code and searching for schema.org else the easiest way is to use the Google Structure Markup Tool.
Frequently Asked SEO Interview Questions on HTML Sitemap
[ SEO Interview Questions #171 ]
What is a sitemap?
A sitemap is a file in which the links of all the webpages of your websites are listed and made visible to both the users and the search engines. It helps the user to navigate through your site easily and search engines like Google and Bing to crawl effectively within your site.
[ SEO Interview Questions #172 ]
What are the different kinds of sitemap?
Sitemaps are of 6 types:
[ SEO Interview Questions #173 ]
How is an HTML sitemap different from XML sitemap?
HTML sitemaps are created keeping the users of the website in the mind. The entire web structure in the form of anchor texts or URLs can be seen well organized inside the sitemap. Since it is mainly meant for users (or website visitors), you can also add CSS to make it look more understandable.
XML sitemap on the other side is an XML file meant for the search engines to crawl and index your site with ease. It is uploaded in the root directory with the site and is not visible to the users. These sitemaps apart from the URLs of the site also carry additional information like when was the page last modified, how frequently it is modified and more.
[ SEO Interview Questions #174 ]
How do you find an HTML sitemap present on a website?
You can find the HTML sitemap of any site in the below location:
[ SEO Interview Questions #175 ]
What does an HTML sitemap contain?
As discussed earlier, HTML sitemap contains a list of webpages in the form of URLs or anchor text (giving an opportunity to add your important keywords). To improve the user’s experience, CSS is added to a few sites which make it look more understandable.
[ SEO Interview Questions #176 ]
How to create a sitemap?
A sitemap can be created using many free online tools like XML sitemap generators. You just need to give your domain name in order to create a sitemap for your site.
[ SEO Interview Questions #177 ]
Is it necessary to update the site map? If yes, why?
If you have static sites, you need not update the sitemap very often. In case you have a dynamic site where its content gets updated quite often or new webpages get added every now and then, it is important to update your site map. You need to update the sitemaps in order to inform both the users and search engines about the latest changes that have happened on the site.
Sitemaps are one of the SEO factors which help in ranking your site on top of the search results.
[ SEO Interview Questions #178 ]
What are the advantages of Sitemap?
Sitemaps are one way to enhance your site’s ranking in the search results as it makes the site more organized and any new changes get updated on the site map.
Makes the navigation and crawling of the site easy and effective.
From the user point of view, it gives a complete idea about the entire link structure of the website in a user-friendly way.
[ SEO Interview Questions #179 ]
Does sitemap have any size limit?
A sitemap cannot have more than 50,000 URLs or cannot be bigger than 50 MB. In case your site is way too huge, you can use multiple sitemaps or nested sitemaps to serve the same purpose.
[ SEO Interview Questions #180 ]
What are nested sitemap?
When you have a huge website, it is ideal to split the main sitemap into silos (based on categories and sub-categories) to keep it more organized and easy to navigate. Sitemap that contains only top-level pages and includes the links of other sitemaps specific to the niche are called as Nested Sitemaps.
Nested sitemaps are very useful for sites with thousands of webpages.
SEO Interview Questions And Answers on Link Building
[ SEO Interview Questions #181 ]
What is off-page optimization?
Link building is also called as off-page optimization. It is a process through which you try to acquire inbound links to your site from the other websites. These inbound links are also called backlinks.
[ SEO Interview Questions #182 ]
Why should you do link building?
Two major reasons you should do link building is to drive traffic from another website to your site and also to improve your rankings in the search results.
[ SEO Interview Questions #183 ]
How does link building impact search engine rankings?
Backlinks are ideally given to the site which has genuine content. Hence, the more the number of quality backlinks, the search engines understand the importance and relevance of the site (measured using Google PageRank). This helps in improving the ranking in the search results.
[ SEO Interview Questions #184 ]
What issues do you face during link building?
Few issues are listed below:
Identifying whether the link opportunity is good or bad for the website.
Avoiding the trap of link farms and other unethical practices
Unrealistic time constraints to produce results
Challenging marketing niches and finding right link opportunities
Lack of time
Lack of funds to create engaging guest posts or content,
[ SEO Interview Questions #185 ]
What are “dofollow” and “nofollow” links?
In “dofollow” links, the search engines passes the link juice from the external site to your site which increases the trust factor of the site and improves the page rank.
“Nofollow” links are to indicate the search engine that the link juice cannot be passed and can be used to only get the traffic from the referred site (called as referral traffic).
[ SEO Interview Questions #186 ]
How do you find whether a given link is “dofollow” or “nofollow”?
By default, all the backlinks are “dofollow” links but if the webmaster wants to make a link “nofollow” then he can do it manually by adding “rel=nofollow” attribute or modify the website settings to do the same task automatically.
The “dofollow” link looks like below:
<a href=”http://www.domainname.com/” >Website</a>
The “nofollow” link looks like below:
<a href=”http:// www.domainname.com /” rel=”nofollow”> Website</a>
[ SEO Interview Questions #187 ]
What is the difference between natural and unnatural link?
Natural links are those links obtained from other sites to your site without any intervention of the webmaster. You are receiving the backlinks from the other sites as the linking site considers the content in your site as highly relevant and informational. This is a big booster in terms of SEO.
Unnatural links are the links posted strategically in different external sites by the webmaster with only intention to improve the ranking of your site in the search results.
[ SEO Interview Questions #188 ]
Does a “nofollow” link add any relevance to your site?
“nofollow” links do not help in increasing the Page rank as it doesn’t allow the link juice to pass to the referred site.
But a “nofollow” link from a high domain authority site is considered to be having more value than a “dofollow” link from a low domain authority site. As high domain site has more visibility, branding and traffic compared to low DA sites which help in SEO.
[ SEO Interview Questions #189 ]
What is a tiered link building?
Tiered link building is the process of building backlinks to your backlinks. Tiered link building is done using both white and black hat techniques. But to avoid any kind of penalty, it is highly recommended to use only white hat techniques. The backlinks are divided into tier1, tier2 based on the hierarchy.
[ SEO Interview Questions #190 ]
What is Google Penguin Penalty?
Google Penguin was an algorithmic update launched in the year 2012. Google considered the quality backlinks as one of the important factors to rank the sites on the search results.
Few webmasters, knowing this fact that links are considered as highly influential for high ranks on search results, they started buying and acquiring links illegally using black hat techniques. Hence Google started penalizing the sites which were involved in unnatural link building and lowered their rankings in the search results. This kind of penalization based on backlinks is called Google Penguin Penalty.
[ SEO Interview Questions #191 ]
What are the 3 types of link building techniques?
Link Magnet, Link Bait, and Link Buying are the 3 techniques for getting inbound links to your site.
[ SEO Interview Questions #192 ]
What is Link Magnet?
Link magnet as the name suggests is the natural way of attracting links without any intervention of the webmaster. The content provided in your site is such a high quality and genuine content that it attracts the links to your site naturally.
Link Magnet technique works wonderfully for the sites which provide expertise in their niche and keeps their visitors more engaged. Links obtained in this technique are high-quality links. Content can be text, videos or images.
[ SEO Interview Questions #193 ]
How is Link magnet different from link bait?
Link bait is different in the below ways:
Quality of backlinks compared to link magnet is not that high.
Backlinks are not obtained from the industries of the same niche.
They are quick and fast, so you can see a spike in your traffic for only a specific period of time
[ SEO Interview Questions #194 ]
Is link buying legal?
Many webmasters opt for link buying when their sites are new and wish to get some referral traffic. Buying advertising links for the sole purpose of traffic and not for SEO with no follow links are acceptable and completely legal.
But, beware, if you are buying links for the purpose of improving the ranking in the site, you can be heavily penalized. Even leading to a situation where your site could be taken out of the search index.
[ SEO Interview Questions #195 ]
What kind of content do you call Quality content?
Very well researched, genuine and most engagingly written content that is informative and that which solves visitors problems quickly are called Quality content. Such contents attract links naturally and act as a link magnet to get high-quality backlinks.
[ SEO Interview Questions #196 ]
What is Blogger Outreach?
It is one of the popular activities done to get quality backlinks where you approach authoritative sites under your niche and get in touch with their webmasters to get quality backlinks.
You can start it by searching for the top links in the search results of your niche or use relevant search strings to do the same. Then you have to list out the high DA sites based on the links (list them based on kind of the site (blog, website, and influencer)). Once you shortlist the relevant sites, you can outreach (mostly through emails) them and know whether will they be interested to provide a backlink to your site or not.
[ SEO Interview Questions #197 ]
Why do you need to write guest articles?
Posting guest articles not only helps you get a backlink but it also helps you reach a wider audience and gain more popularity.
It is important to write guest articles for the sites under your niche and relevant to the topic to which you wish to get a backlink in order to make it a high-quality backlink.
[ SEO Interview Questions #198 ]
What are quality backlinks?
You call a backlink a quality link if it satisfies the below criteria’s:
The referred site should be from the same niche
The site should have a good Domain Authority
The link should be a “dofollow”
[ SEO Interview Questions #199 ]
Why do you need to spy on competitors?
It is one of the important techniques and comparatively easier to work on if we have paid tools like Ahref, and SemRush. Using these backlinking tools you can find the backlinks acquired by your competitors and try to ape the same strategy to get quality backlinks from various sources such as blogs, websites, forums and more.
[ SEO Interview Questions #200 ]
What is Directory Submission?
They are one of the important off-page SEO techniques where your website can be submitted under various web directories of your particular niche to get relevant backlinks. Example dmoz.org, business.com and more.
[ SEO Interview Questions #201 ]
What are spammy links?
A spammy link comes from untrusted and unrelated sources. For example, if your site is based on dog food but you get a backlink from a travel blog, then, such links are treated as spam.
Google can penalize you for having such bad links and it could have a negative impact on your SEO.
[ SEO Interview Questions #202 ]
What is local SEO citation?
Any place online wherein you’re Name, Address and Phone number is listed is called citation. Citations in SEO are a key factor for ranking in local search results. Citations can be present in local business directories, forums, and websites.
They help online users know the local business in and around them.
[ SEO Interview Questions #203 ]
What is Domain Authority?
Domain Authority (DA) is the ranking score of a site, developed by Moz which tells how well your site can rank in search engine results page. DA of the site increases and improves, based on relevancy your site carries on that particular subject or business.
DA above 60 is considered as excellent.
[ SEO Interview Questions #204 ]
What are reciprocal links?
When two site owners mutually agree to exchange their site links to each other, we call it as reciprocal links. They can also be termed as natural links.
These links are normally exchanged between two sites of the same niche but serving different purposes. These links also improve the user experience as these sites are related and specific to the domain.
[ SEO Interview Questions #205 ]
What is Black Hat Link Building?
Link building is one of the major factors that help in improving the search engine ranking of your site. Many webmasters in order to rank their site high in the SERPs, they use unethical ways to build links.
Black hat link building technique is where all the illegitimate ways of building links that can put your site in high risk of being penalized is built.
[ SEO Interview Questions #206 ]
What is Link Farm?
A link farm is a website or group of websites only created with an intention to increase the link popularity of the site by adding more incoming links from other websites.
A link farm is considered a black hat SEO technique because the incoming links are not related to the linking site and are mostly of low quality. This exercise of link building can also be automated.
Hence, these links do more harm to your site than doing anything good. So it is highly recommended to stay away from such practices.
[ SEO Interview Questions #207 ]
What are PBN backlinks?
PBN means Private Blog Network. PBN backlinks are links built from a group or network of authoritative sites or blogs to a single site (normally called a money site/external site).
This network of blogs is normally owned by a single person and they are also like Link Farm. Google can penalize you for gaining such backlinks.
[ SEO Interview Questions #208 ]
What are the incestuous links?
A single person owns a network of websites and builds link within those sites, mostly targeting the commercial site (an internal site among them). These kinds of activity take some time for the Search engines like Google to detect but once detected they are heavily penalized as the intent is only to get backlinks to gain search engine’s ranking in search results.
[ SEO Interview Questions #209 ]
How to remove toxic links or low-quality backlinks from your site?
The toxic/spammy/unwanted links can be removed from your site with the help of disavow tool – Google’s Disavow Tool
[ SEO Interview Questions #210 ]
What is an outbound link?
Outbound links are externally outgoing links. These links redirect you from your current webpage to another webpage or another website.
[ SEO Interview Questions #211 ]
What tools do you use in SEO?
The most primary tools widely used for SEO are Google Analytics, Keyword Planner, Google Console, Alexa.
[ SEO Interview Questions #212 ]
Which tools are used to find backlinks from another site?
Open site explorer, Ahref, Alexa, Backlink finder are few of the tools to find backlinks of the site.
Miscellaneous SEO Interview Questions
[ SEO Interview Questions #213 ]
What is Sandbox Effect?
Google Sandbox is a theory that Google denies to confirm that it exists. But many SEO analysts are confident as they see the new sites having the sandbox effect.
Sandbox effect is seen in websites that are newly registered or in sites where name server changes frequently. These sites are kept in a holding area (sandbox) in the indexes of Google for some time until it feels the site is ready to be ranked in SERPs.
[ SEO Interview Questions #214 ]
What are LSI keywords?
LSI means Latent Semantic Indexing. These keywords are semantically related to your main or primary keyword which users type as a search query. Search engine uses these keywords to understand the content quality and relevance to the search term, to get the deeper meaning of what user exactly wants to see.
[ SEO Interview Questions #215 ]
What is Canonical URL?
Canonical URL is used to prevent content duplication. In the SEO point of view, canonical URL is the search engine friendly URL which you want your visitors to see and the crawlers to consider authoritative. You can make a URL Canonical by adding “rel=canonical” element in the tag.
[ SEO Interview Questions #216 ]
How can you see the indexed pages in Google?
One of the simplest ways to know whether your site or how many pages in the site are indexed is by typing below string in the search box:
The results in SERP show all the pages that are indexed.
[ SEO Interview Questions #217 ]
What is HTTPS/SSL update?
HTTPS stands for Hyper Text Transfer Protocol Secure. It’s a protocol used for secure communication and secures the user information. These secure sites give a boost and positive signal to your search engine and help your site in ranking on top of the SERPs.
[ SEO Interview Questions #218 ]
What is Google Fetch?
This is an earlier/old/obsolete feature in Google Search Console.
“Fetch as Google” is one of the Google Console Feature, which lets you manually submit your URL to Google for indexing. It enables you to test how your webpage looks to the Google Bot. One way to let Google know the changes or updates in your site.
The new Google search interface does not have this feature. Instead, there is an option to request for indexing through a new feature called “URL Inspection”.
[ SEO Interview Questions #219 ]
What is ccLTD?
ccLTD stands for Country Code Top Level Domains. These domains default to that particular location and are used for international SEO (optimizing the website based on the geographical location so that search engine can easily identify the country, you want to target.
[ SEO Interview Questions #220 ]
What is Pogo Sticking?
When a user clicks on a link in the SERP and when the user finds that is not a relevant page he/she is searching for. The user immediately clicks the back button or bounces back to the previous page. This activity is called Pogo Sticking. A negative signal for SEO.
[ SEO Interview Questions #221 ]
What is keyword stemming?
The process of taking an important keyword, finding the plural, prefix or suffix in order to make a new word is called Keyword Stemming.
[ SEO Interview Questions #222 ]
Name some SEO blogs that you frequently read?
Below are the SEO blogs which comes with a good piece of information:
Search Engine Land
Search Engine Journal
Search Engine Watch