Google Webmasters Central to Google Search Central

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more.

What is not changing? “Our goal is still the same; we aim to help people improve the visibility of their website on Google Search,” Google said. The name change more broadly reflects who the solution is meant to support — not just webmasters, but also SEOs, online marketers, bloggers, web developers, site owners and others.

What is changing? In addition to URL redirects, the social channel names are changing and content is being migrated from one location to another. All of these changes will start happening now and continue over the upcoming weeks.

Most of the old content will be redirected, including RSS feeds and email lists. So you probably won’t have to update your subscriptions.

  • The Webmaster Help Community is becoming Google Search Central Help Community.
  • The new Google Search Central URL is https://developers.google.com/search/ and it includes:
    • Search-related documentation from the Search Console help center.
    • The various Webmaster Central blogs.
    • The Google Webmasters pages.
  • The YouTube channel will be changing to the new name.
  • The Twitter account is also changing to the new name.
  • The blogs are changing a bit as well, although you might not notice since RSS feeds and email subscriptions are being migrated over.
    • The new blog is now here https://developers.google.com/search/blog/.
    • The main blog and the 13 localized blogs are being centralized to one location which makes it easier to find the content and switch between languages.
    • It also makes it easier for Google to publish content in a more centralized location.

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