Top 5 Skills for a Digital Marketing Manager

1.Knowledge of Paid Social Media Advertising

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

So let us go through the skills you need to pay heed to have a grip on social media advertising-

  • Skills to utilize “Facebook’s Analytics Tool” to get the right Facebook Insights
  • Skills to use “Power Editor”
  • Skills to handle “Look a like” prospects
  • Know effective ways of granular targeting of Custom groups of audiences
  • Knowing what is oCPM bidding and how to do it accurately
  • Experimenting and testing creative images
  • Know how to analyse and test imaginative picture

2. Data Analysis

  • Lack of Data Analytics knowledge makes many advertisers dumbfounded that demands another type of colleague, a data man (the Analytics Expert).
  • Booming prevalence of Big Data and great velocity of digital change have happened so quick that Data Expert are quite rate to find. In any case, that is the thing that the new age digital media marketing manager should have.
  • In data analysis, data from various sources is collected, reviewed, and analyzed to form a particular kind of quantifiable conclusions.
  • Different data analysis methods should pay heed upon are data mining, business intelligence, text analytics,  and data visualizations

3. Email Marketing Campaigns

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

4. Having skills with latest Digital Marketing Technology Tools 

The Marketing Manager’s job in the past was about managing the marketing agency. In any case, now they have to comprehend latest Digital Marketing Tools and Platforms, and some of those are given below-

  • Hootsuite
  • Tweetdeck
  • Canva
  • Buffer
  • Facebook Insights
  • Twitter analytics
  • Google investigation

5.Right implementation of Content Marketing

Content is actually the base of all digital marketing strategies and that’s why it is must for Digital Marketing Manager to know right content marketing plan for his/her Digital Marketing Campaign.

  • Content marketing requires articles, blogs, pictures, infographics, free ebooks and a rundown of different other  kinds of content that also work as lead magnets for DM campaigns.
  • Content marketing ensures the advantages like increased engagement, optimized traffic, boosted SEO and maximized conversions and sales.

Google Apparently Pays Apple $8-10 Billion Per Year To Remain The Default Search Engine On iPhones

We’ve all known that Google pays Apple a huge sum of money to remain the default search engine on iPhones, Siri, MacBooks and iPad devices, however we may now know what the actual amount could be. The United States Justice Department is targeting the deal between the two companies as a part of U.S. Government’s antitrust cases according to NewYork Times

Just three years ago Apple and Google penned a new deal where the search engine is preselected on Apple devices. The report by NYT estimates Apple received around 8 to 10 million dollars per year for making Google the default search engine on Apple products. This is apparently the biggest payment Google makes to any of its partners and it accounts for 14 to 21 percent of Apple’s profit each year.

One of Google’s main sources of income comes from ad revenue on the search engine and at least one half of Google’s search traffic comes from Apple devices. In fact, if Google were to lose traffic from Apple devices, it has been described internally as “terrifying” and a “code red” situation within Google. The U.S. Justice Department claims the deal between the two companies is representative of illegal tactics that protect Google’s monopoly. 

99% of Google’s indexing issues fully resolved

Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing issue has been resolved, outside of minor “edge cases.”

The statement. Google said “Final update: the canonical issue was effectively resolved last Wednesday, with about 99% of the URLs restored. We expect the remaining edge cases will be restored within a week or two.

History. The previous status update was on October 9th, where Google said the mobile-indexing bug is now 99% resolved, with almost all the URLs being restored.

At that point, the fix for the canonical issue was only 55% fixed at that point. Now it is 99% fixed.

Two more weeks. Google said there are about two more weeks until the 1% of edge cases are resolved. Google will not be issuing another status update on this issue.

Request indexing suspended. Google has not issue an update on temporarily suspending the request indexing tool in Search Console. Rumors are that these indexing bugs and the suspension of this tool are related but Google has not confirmed this.

Why we care. You should annotate your reports to document these indexing bugs during the month of September through October 14th. This way you know why some pages may have dropped out of the indexed and potentially saw a decline in Google organic traffic.

Top MBA Schools with Digital Marketing in India

Digital marketing is not a marketing fad. It’s a proven marketing strategy that’s here to stay. Therefore; a word of advice to every marketing undergraduate out there, a specialisation in digital marketing is a good career option.

MBA with Digital Marketing

Digital marketing is a wide subject. It includes social media marketing, content marketing, email marketing & search marketing; to name a few. In short, digital marketing encompases many other popular forms of marketing and, due to the vastness of the subject-matter involved; there is a substantial demand for digital marketers in companies.

If you do not believe us; just go ahead and look at some of the popular job portals online. All you will find is ‘Digital Marketing Executive’; ‘Social Media Manager’; ‘Digital Marketing Strategist’ etc.

Now, it’s common knowledge that India’s educational infrastructure is not the best in the world. Finding the right digital marketing course in India is hard because not many reputed MBA schools offer a masters course in digital marketing. There are many educational startups and online portals that offer certificate courses but in terms of a concrete course; with a postgraduate degree; the options are few and far in between.

Given below are some of the best MBA schools in India that offer Digital Marketing:

1. RVS Institute of Management, Sulur, Tamil Nadu

Although not a very well known college, it’s one of the only Indian colleges that offers students an opportunity to pursue a MBA in Digital Marketing. Trainedge has collaborated with the college to improve the course content delivery and make it a better course; all-around. Real-time projects make it a very practical-oriented course. Most of the faculty who teach here are from IIM or ISB; thereby giving students access to some of the best minds in the industry.

2. iMET Global, Delhi

iMET is a global community to develop, promote and encourage innovation, Mentorship, Entrepreneurship and Talent building with Practitioner’s or Doer’s perspective.

It was launched on April 2, 2011 at IIT Delhi (interestingly the same day we won our cricket world cup too!!).

As an entity, iMET is a part of Pradurbhav Foundation, a section 8 company (a more legal format of a Trust/Society) committed towards new age Education, Research and Social Welfare.

 iMET’s initiatives since inception  are –

For Institutes /College/ Universities/Education Sector- Bridging Industry-Academia Gap:

1) Industry Interface Program (IIP)

2) Entrepreneurship Development

3) FDPs / MDPs / Train the Trainer

4) Building CoEs-E-Cell, Incubator, Accelerator, Incubator, Placement Cell, Infra to Institute

5) Out Bound Learning Camps- OBL Camps

For Start up/ Entrepreneurs/ MSMEs-

1) Learning Events- Boot Camps, Conferences, Seminars

2) Process Consulting

3) Alliances & Partnerships

4) Resourcing & Funding

5) Business Networking Sessions

For Corporates/ Professionals-

1) Intrapreneurship Orientation

2) Boot Camps/ Workshops/ Training

3) Out Bound Learning Camps (OBL) & Offsite Training

4) Business Consulting/ Train The Trainer

3. Suryadatta Institute of Business Management, Pune

The course offered in this college is known by the name: MBA (Digital Media and Communication Marketing). It may not exactly by ‘digital marketing’ but the course teaches students a lot of important digital marketing nuances. It’s a two year course. It’s a normal MBA course with digital media and communication marketing being the main elective.

4. Xavier Institute of Management and Research, Mumbai

The Xavier Institute of Management and Research is one of the most well-known MBA colleges that offer a course in digital marketing. It does not specifically have a MBA course to offer. But instead, there’s a Masters of Management Studies course with digital marketing as a specialisation subject. It’s a full-time, two year course.

5. RIMT University, Punjab

It’s one of the only colleges in India that offers a straight MBA in just Digital Marketing. However, the course structure is similar to the other colleges. The course is a two-year, full-time course. Presently, the college does not have a ‘university’ status. Instead, it has the title of ‘deemed to be university’. It’s a private college that was founded in 2001.

6. JK Lakshmipat University, Jaipur, Rajasthan

A unique course it has to offer but one that’s probably going to be the most valuable in the future. The college offers a MBA in Digital Marketing and Web Analytics; two sought after, growing fields. It’s a full-time, two-year course. The university is young, founded less than a decade ago in 2011. It’s a private university but is UGC approved and is also a member of the AIU.

7. Integral University, Lucknow, Uttar Pradesh

The course offered here is a MBA in Digital Marketing and E-Commerce. It’s a private university that’s part of the AIU. UGC approved; NAAC gave it a ‘B’ grade. It’s a full-time course that takes up two years of one’s life.

8. Centurion University of Technology, Bhubaneswar

A private university, it’s UGC approved and holds Grade ‘A’ accreditation received from NAAC. The university is also a member of the AIU. It has a great digital marketing course: MBA in Digital Marketing and E-Commerce. Like most other digital marketing postgraduate courses; it’s a two-year, full-time course.

In addition to these colleges, some other top universities that offer an MBA with digital marketing as a specialization in India, are:

  • Manav Rachna International Institute of Research and Studies (MBA with specialisation option of Digital Marketing)
  • Dr. D. Y. Patil Institute of Master Business Administration (MBA with specialization option of Digital Marketing)
  • RNB Global University (MBA in Digital Marketing and E-Business)
  • SGT University (MBA with specialisation option of Digital Marketing)
  • Sir Padampat Singhania University (MBA in Digital Marketing and E-Business)

How to Resolve Duplicate Listings on Google

Table of Contents

  • Why You Should Resolve Your Duplicates on Google
  • Before You Resolve Your Duplicate Listings on Google
  • How to resolve duplicate listings with the same business name, but different address
  • How to resolve duplicate listings for service-area businesses
  • How to resolve duplicate listings for professionals/practitioners
  • How to remove a duplicate location in your account:
  • How to remove multiple duplicate locations in your account:

Why You Should Resolve Your Duplicates on Google

Duplicate listings violate Google’s Guidelines. It’s important to resolve duplicate listings for a number of reasons.

  • When you have two or more listings on Google, the information provided can be confusing and conflicting to searching customers and to Google itself.
  • Google may not always show the listing that includes the most accurate information for your business.
  • Reviews may be left on multiple listings, which reduces the count for each individual business listing. This can negatively impact your ranking.

Before You Resolve Your Duplicate Listings on Google

Before Resolving Duplicate Issue First verify Your Google My Business Listing

How to resolve duplicate listings with the same business name, but different address

Contact with Google Through Mail or Tweeter Or Call to @GoogleMyBiz or  1-844-491-9665.

How to resolve duplicate listings for service-area businesses

  • If both locations are verified, be sure you are the owner of both listings.
  • If you are not the owner of both listings, contact Google My Business so they can merge the two listings. Contact Google via Twitter or phone: @GoogleMyBiz or 1-844-491-9665.
  • If you are the owner of both listings and only one listing is verified, select the unverified listing and click Suggest an edit. Mark the listing as Permanently closed, and then select the reason as Private.


How to resolve duplicate listings for professionals/practitioners

  • Google has defined a number of “public-facing professionals”. These include (among others) doctors, lawyers, dentists, realtors.
  • If multiple public-facing professionals work out of the same practice or office, Google lets these professionals create their own unique Google My Business listing.
  • If the professional leaves to work at a different practice or office, Google needs to be informed of this change.
    If a duplicate listing exists for a professional that is not defined by Google as public-facing (i.e. hygienist, nurse, practitioner), you must click Suggest an edit and mark the listing as Permanently closed with the reason Never existed.

How to remove a duplicate location in your account:

  • Log into your Google My Business account.
  • In your Account Summary, click Duplicate locations.
  • Click into the location you want to remove.
  • Click Delete this listing.

How to remove multiple duplicate locations in your account:

  • Log into your Google My Business account.
  • In your Account summary click Duplicate locations.
  • Check the box for each location you want to remove.
  • Click the three-dot menu icon and choose Remove.

Google tests local ads in Maps auto-suggest results

Google is testing ads for local businesses in Google Maps auto-suggest search results.

Google confirmed that this is an experiment. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” a spokesperson said in a statement.

This type of Ads can be run via Local Extensions.

SEO Case Study: 35 to 100,000 in Less than a Month

SEO An Amazing technique

More traffic, customers, Sales, and Revenue without paying anything. But it all happens when you actually know your stuff.

SEO works at 80/20 principle but when you work in the right direction with the right strategy.

And Today, I have a Latest SEO Case Study for you to show an example of how this 80/20 principle works in SEO and How a Right SEO Strategy Can decrease your efforts and boost your traffic.

In This SEO case study, I will share that how we plan an SEO Strategy for a site and Increase its Organic traffic 35 organic users per day to almost 100,000+ Organic Traffic per month (6594.44% increase in Organic Traffic) in less than one Month.

Google Webmaster Console Search Analytics Screenshot

Steps of our Strategy:

We Focus on Quality than Quantity to build SEO strategy and According to our Requirements and Targets then modified it time to time.

Choose keywords with Highest Volume and lowest Competition. We choose keywords with minimum 10,000 volumes and maximum more than 500,000 volumes. We focus on short & Medium Tail Keywords than Long- Tail Keywords. Because we want to reduce our Content Efforts & increase SEO Traffic.

Our Goal:

We Just looking for more traffic on the blog and want to monetize with Adsense and Affiliate Marketing.

First of all, I will give you an Overview of that Site:

It was a new blog less than 6-month-old with a highly competitive niche. One of my friends started this blog and I help him from day one to build unbeatable Strategy for this. It was a Blog So We focused to increase Traffic rapidly.

We use WordPress.org to Create Blog and use Premium Quality SEO Optimized Theme from MythemeShop & Yoast SEO Plugin (free) for SEO on Blog.

We use,

  • Fluid Responsive Design
  • SEO Optimized, Ultra-Light Theme
  • Page-Load Time Under 2 Seconds.
  • Premium Shared Webhosting
  • Secure with Https

We have Full Control On everything on the blog and Optimized our WordPress Blog for SEO by making some basic changes or Settings.

We just wanted Traffic for Our Blog that’s why we find all the niche related sites and analyzed with Ahrefs to Find Opportunities.

Keyword Strategy

As I told in every SEO Guide that SEO depends on the Keywords. Right Keywords can boost your SEO Traffic and Wrong Keywords can Increase your Efforts.

So I invest some time to find best Keywords that can be easily rank but having Higher Volume. Ahrefs helps us lot to do that.

We just searched other Sites URLs & Ahrefs show all the keywords of that site. By Using Ahrefs Filters, We Found the Gold which we were finding.

like this:

We use Ahrefs site Explorer & Keyword Explorer to find and analyze the keywords And Google Search to see the live results & data to do confirm.

We focused on Short-Medium Tail Keywords because these type keywords have Higher Volumes and Competition. But Not All the Short-Medium Tail Keywords have higher Competition. We found those keywords which were less competitive and having chances to rank easily.

Content Strategy

My Friend wrote all the Content for his Blog. He wrote almost 25 blog posts with 800-1000 word average per blog post. But the Content was High-quality & SEO Optimized.

We tried to make useful content. For this, we analyzed all the related results on Google SERP and try to beat them with more quality. To increase the Crawling of the blog we tried to publish minimum one post daily.

” There is always a difference between High-quality detailed guide & lengthy Content. There is no guarantee that 2000+ words content will always rank on Google 1st page.”

SEO Strategy

Seo Strategy has been planned according to the Keywords, Site & your Niche Competition. If you’re doing everything with complete planning then it became easier to figure out the working steps of a strong strategy.

As I told before that we use Higher Volume Keywords for our blog. We also optimized our blog for every aspect of SEO. But blog niche has good Competition level. That’s why we further analyzed our Site to plan an awesome SEO Strategy for our blog that will help us to boost our rankings. After analyzing our own blog, we analyzed our competitor’s Sites and their Backlink profiles to overtake the competition.

  • And built a simple but effective strategy for our blog and just focus on Quality: Quality in site Design and Structure,
  • Quality in Content,
  • Quality in SEO & Links

because we had the need to get Authority & trust in the eyes of Google as well as for our audience. That’s why we focus on just High-Quality Efforts and Techniques.

Then started work on that…

First of all, we start work to improve our On-Page SEO and make some changes to Title, Meta Description etc. where we can to improve SEO. And also make sure that everything is alright In Google Webmaster Console. There were no Issues or Errors for our blog.

I always remembered that,

“Google Shows Popular, Google doesn’t make popular”

We built a strategy around this concept…

Google will rank if you are a well-known or someone than No one. It means you need some trust to rank easily in Google SERP. And Backlinks are the best way to shows to Google that you are trustworthy or someone. Then we just do that.

We started Backlinking by following our Competitor’s backlink profiles. But some of their Backlinks were low-quality links so we avoid those links and try to get better links. Their low-quality backlinks remains a plus point for us. I personally try to keep our backlink profile more clean & with higher Quality.

We use some of the best high authority sites to get backlinks like as Wikipedia, Wikihow and become successful to get backlinks from these sites (we use very relative pages of these sites to get backlinks for our blog content).

Wikipedia, Wikihow are No-follow sites But having the highest authority and Help us to get authority and trust in Google’s eyes.

“No-follow Links Cant provide Link-juice but can Help you to get trust and authority for your site to rank Higher. As well as Keep your backlink profile natural.”

These high authority links help us to boost our Traffic and our keywords started to rank on Google. We hit the Google Top 2 for 100,000+ volumes keyword and Top 5 for the keyword with 300k+ volume and ranked on many related & other keywords with more than 50000 & 10,000 volume/month.

Almost 150+ keywords started to rank on Google Top 10. From them

35+ in Top 3,

140+ in Top 10

It’s all happened in less than one month. Because we are ranking on high volume keywords & also at higher positions (not on 9th or 10th positions) that’s why our traffic boost rapidly. And we hit 100,000+ in that month.

ahrefs keywords explorer screenshot

We increased almost 6594.44% Organic traffic for our blog in just less than a month.

Before that, we did not focus on social media to promote our content. We just focus to increase organic traffic because it is a long-term source of traffic for a site.

Conclusion

We really did nothing special or secret to achieve this target and just focus on Quality.

We choose Right Keywords

Write High-quality content

Build a strong SEO strategy

Get High-Quality Links

Seo is easy when you do it the right way with right keywords & SEO strategy. We didn’t buy any link or pay any cent to rank our site and get 100,000+organic traffic per month.

We also offer SEO Services and you can take advantage of our SEO services. Get a Free consultation now and grow your traffic, customers, revenue, and ROI.

Google Suspends “Request Indexing” Feature

Google wrote on Twitter “We have disabled the “Request Indexing” feature of the URL Inspection Tool, in order to make some infrastructure changes. We expect it will return in the coming weeks. We continue to find & index content through our regular methods, as covered here.”

Now Question is What is “Request Indexing” feature in Google Webmaster or Search Console?

Google Crawl our Website in few Days or in Few weeks So We have to be patient and monitor progress using either the Index Status report or the URL Inspection tool.

But If you’ve recently added or made changes to a page on your site, and you want to index that page, you can request that Google re-index your page using any of the request Indexing Method. You Can Also Take the Help of a Digital Marketing Agency to Rank You Website With the Guidance of Industry Experts.

Why Google Suspend “Request Indexing” Feature.

There is no information as to why Google disabled the indexing feature, but it comes at a difficult time during a pandemic when small and large businesses rely heavily on SEO for digital growth and sales.

New content will now be found through a website’s sitemap. As Google Mention That they will index through Regular Method i.e Sitemap.

When “Request Index” Feature Will Come Back?

There is no exact timeline on the indexing feature to return, just that it will return in the upcoming weeks.