digital marketing & traditional marketing difference

What is the difference between digital marketing and online marketing?

While discussing Digital marketing and online marketing, sometimes people confuse both of them as two different terms. Whereas online marketing and digital marketing can be referred to as both interchangeable terms or in cases Online marketing is also referred to as a part of Digital marketing.

Digital Marketing

Digital marketing is referred to as the practice of promoting products or services by using digital mediums such as TV commercials, internet, social media, podcasts, and e-books.

Examples of Digital marketing online channels

  • Website Marketing
  • Affiliates Marketing
  • Mobile Marketing
  • Search Engine Optimization
  • Video Marketing
  • Pay Per Click Ad
  • Email marketing
  • Content Marketing
  • Social Media Marketing

Examples of Digital marketing online channels

  • TV Marketing
  • SMS Marketing
  • Radio Marketing
  • Billboard Marketing

Online Marketing

Whereas digital marketing is referred to as the practice of promoting via digital mediums, Online marketing is known as promoting the products or services by using the Internet. Online Marketing includes channels such as content marketing, Search engine optimization, Social media platforms, and many others.

Examples of Online marketing channels

  • Banner Advertisement
  • Mobile Marketing
  • Email Marketing
  • Content Marketing
  • Search Engine Marketing
  • Website Marketing
  • Social Media Marketing

Key points to consider before investing in Digital Marketing or Online Marketing

  • A marketing budget should represent the company’s 10% to 12% of total revenue.
  • Digital marketing should be at least 20% of your total marketing budget.
  • More than 50% of Digital marketing is outsourced from Digital marketing companies, so be sure to never spend a fortune without getting the sales.
  • Digital marketing investments should include mobile marketing, content creation, e-commerce, Social media marketing.

Looking for an IT consultancy to handle your Digital/online marketing

Tech Pathway is India’s one of the top IT consultancy companies. Although we are specialized in software and website development, other than that our digital marketing teams are experts in the fields. We use the most advanced tools to advertise, marketing, and analytical tools to promote your product and service.

Some of the digital marketing service that we provide

  • Social media marketing
  • Ad campaign
  • Influencer marketing
  • Email marketing
  • Affiliate marketing
  • Content marketing
  • Search engine marketing
  • Search engine optimization

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