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GOOGLE UPDATES IN 2016& 2017 RELATED TO DIGITAL MARKETING

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Latest Google Update related to Digital Marketing

We regularly receive announcements about new updates from Google. These search engines updates always bring an improvised version to have an impact on the digital marketing. The digital world is becoming more hyped-up through regular changes, and Google is transforming into a more dynamic, informative and influential platform. The continual update by Google aims at improving the content originality, target poor quality links and sites. Marketers and businessmen are spending lots of time checking and browsing the latest updates and find a way for conducting new marketing strategies. That is why this article aims at assessing the most important updates in last two years and tracking the important digital marketing updates that matter. Below is the brief discussion of all the updates made by Google in year 2016 and evaluation on how these implementations changed the digital world. The main objective of all these updates is to improve the quality of search results, links and promote content originality.