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Google: Accelerated Mobile Page/ AMP

Accelerated Mobile Page(AMP) is an online publishing Google format which was introduced by the biggest search engine to give competition to Facebook's instant article. This is actually similar to HTML and mobile web browser. It also requires special code which helps in loading the web page instantly, when clicked in Google search result pages. Google launched it in February 2016.

Users of AMP

AMP is being used worldwide. It is thoroughly used by some of the leading media outlets like CNN, ABC, Fox News and Washington DC. AMP also provides JavaScript library for the developer but it unanimously restrict the 3rd party JS.

How AMP works ?



AMP is divided into 3 basic parts which enable in the functionality of the mobile page. They are as follows-

« AMP HTML - Having subset by HTML, if you are familiar with the regular HTML then you won't have any problem adapting with the existing AMP HTML.

« AMP JavaScript - A JavaScript framework for mobile pages is to manage resources handling and asynchronous loading. Keep in mind that 3rd party JS is not allowed in AMP.

« AMP CDN-CDN automatically make some performance optimization as AMP enable them and cache them at the earlier part of work.Overview Google AMP is criticized by several agencies and companies.

« The Registrar stated that = "AMP is bad, and have a wave destroying potential. It is only good for one party. It is a bad news for publication credible online contents. It looks like Google is endorsing a legit new company product. Even the dummy work faster than Google without using AMP JavaScript.

« Chris coyler co-founder of code pen stated- "It could be better if it is not used as search ranking factor. And could be kept as per W3C standard.

« Gina Tripani describes it as scary.

« John Grueler opposed AMP on the grounds of public independence. He further stated that AMP load pages faster but there is no need of doing it. Google is making efforts to break the open web.

Google has formidable tried to compete for the Facebook's instant article. To reduce the competition barrier, this introduction has not only crafted a new technology war between the users and non-users. Most of the media outlets prefer this as the best source to get connected with the world and they all are doing it successfully. But its critics have changed the whole view and have been trying to defame Google.

The vast majority of web pages are essentially documented as they don t really need to be expressive of the power of a JavaScript. The reason given for using JavaScript was to implement relatively simple things like adverse and slideshow. AMP deal with such used cases by providing standard components which allow a document to have such features without having to use JavaScript

There are of course some web pages that were web applications rather than being documents and were using javascript for the purposes that are unlikely to be supported by AMP as AMP is successful and it is interesting what affects that has on the viability of the web as an application platform.

Some web developers are angry and have a huge outrage after losing the freedom that javascript gave, as it is inevitably argued to be the best. Overuser javascript has lead to impractically slow web pages which are filled with overly intrusive ads that messed up reading the experience if a page contains javascript then it can fetch arbitrary things before displaying content as it makes them slow. AMP is fundamentally a good web user